Passing training on to other employees
Attending regular trainings and updates in your industry is an important part of staying competitive, but how can you pass the information you learn along to the others in the company? It does not make sense to have the whole company stop working to attend a training or seminar; the following are a few ideas for keeping everyone up to speed without disrupting workflow.
]]>Mobile SEO
Search engine optimization is a complicated beast to tackle, and it is not going to be the same for mobile search versus web search. However, there are some basics that ought to be covered for both. Here?s what you should know:]]>Mobile SEO
Search engine optimization is a complicated beast to tackle, and it is not going to be the same for mobile search versus web search. However, there are some basics that ought to be covered for both. Here?s what you should know:
]]>Mobile search is evolving
With the rise of mobile use there is also a rise in using mobile for market, especially mobile search. People are finding mobile search to be extremely useful when looking for answers on the go. The following is a look at how mobile search is evolving, and what this means for your mobile marketing strategy. ]]>Mobile paid versus web-paid
The following is a look at the differences between mobile paid searches, and web paid searches. They are different, and should not be regarded as the same.
]]>Mobile paid search
The following is the five things you should know about mobile paid searches:
1. Group mobile campaigns separately. While they are both part of marketing, mobile paid search performs differently from online search campaigns, and you?ll often want to adjust your strategies accordingly and separately. In other words, what works for one does not always work for the other, and you will be far better off using your resources for customized campaigns for the both, not trying to entwine the campaigns. ]]>Mobile paid search
The following is the five things you should know about mobile paid searches:
1. Group mobile campaigns separately. While they are both part of marketing, mobile paid search performs differently from online search campaigns, and you?ll often want to adjust your strategies accordingly and separately. In other words, what works for one does not always work for the other, and you will be far better off using your resources for customized campaigns for the both, not trying to entwine the campaigns. ]]>
money; it's about discipling people.
A good stewardship deepens your people's spiritual walk by building the entire consultation on biblical principles--in both the methods used and the content delivered. God's people respond with great generosity when a pastor or faithfully teaches what the Bible says about money and giving.
2. Pastoral experience.
I'm always amazed at the number of men and women who have never pastored a church, yet glibly dispense advice about how to do it right. You want someone who understands just how important it is that your people be approached tastefully and respectfully about money. Only someone who has been there can really understand the level of discomfort we pastors feel about talking about money, or the Byzantine complexity of internal church politics.
When the church I pastored interviewed stewardship consultants I wanted someone I could talk with pastor to pastor. We ended up hiring someone who had extensive pastoral experience. He had a wonderful ministry to me and our people. And we are good friends to this day.
3. Proven track record.
You want a stewardship who can give you case studies with specific churches, pastors, phone numbers, email addresses, and dollar amounts raised. When the church I pastored was searching for a capital fundraising consultant, one of the biggest and most expensive companies was vague about how much money we could expect to receive. We found that unsettling.
We chose to work with Stewart McChesney of Titus Stewardship Ministries, because Stewart had a track record of raising 2.7 times a church's annual giving in three-year commitments. He charged two-thirds as much as the bigger company and he had years of experience. Under Stewart's wise guidance our people pledged over three times our annual giving in three-year commitments.
When looking for help with increasing weekly offerings, search for a who has consistently helped churches increase giving by at least 30 percent.
4. Great references.
I just fired an Internet marketing coach because a friend alerted me to the fact that none of the references listed on her website checked out. (I had hired her through a larger organization who I-wrongly-trusted.) When I called her she told me her former clients didn't want to be bothered with phone calls. She wasn't at all moved when I pointed out that if a reference can't be contacted, it is worthless.
Insist that any stewardship you are interviewing give you many excellent, contactable references. If she is evasive or makes excuses, you are in danger. Flee!
5. Personable.
You want a who is warm, friendly, and easy to communicate with. Believe me, I have met more than one socially abrasive church consultant! Likeability is an especially important quality in a stewardship because you've hired him to help you navigate the emotionally charged waters of asking for money. If your isn't a warm people person, he may cause unnecessary conflict.
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I believe it is God's will that every church reach its full giving potential. The secret is bold, biblical, pastoral leadership. And often that leadership is most effective when guided by the wise, biblical counsel of a godly stewardship consultant.
Article Source: http://www.articlemap.com
Rod Rogers, D.Min., is a stewardship consultant, speaker, and author of Pastor Driven Stewardship: 10 Steps to Lead Your Church to Biblical Giving. His ten-step Dynamic Giving System™ has helped over 900 churches worldwide biblically increase their giving 10% - 300% in five weeks. Get a FREE twelve-page eSermon when you sign up for his FREE monthly e-zine at www.pastordrivenstewardship.com .
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