Passing training on to other employees
Attending regular trainings and updates in your industry is an important part of staying competitive, but how can you pass the information you learn along to the others in the company? It does not make sense to have the whole company stop working to attend a training or seminar; the following are a few ideas for keeping everyone up to speed without disrupting workflow.
]]>Mobile SEO
Search engine optimization is a complicated beast to tackle, and it is not going to be the same for mobile search versus web search. However, there are some basics that ought to be covered for both. Here?s what you should know:]]>Mobile SEO
Search engine optimization is a complicated beast to tackle, and it is not going to be the same for mobile search versus web search. However, there are some basics that ought to be covered for both. Here?s what you should know:
]]>Mobile search is evolving
With the rise of mobile use there is also a rise in using mobile for market, especially mobile search. People are finding mobile search to be extremely useful when looking for answers on the go. The following is a look at how mobile search is evolving, and what this means for your mobile marketing strategy. ]]>Mobile paid versus web-paid
The following is a look at the differences between mobile paid searches, and web paid searches. They are different, and should not be regarded as the same.
]]>Mobile paid search
The following is the five things you should know about mobile paid searches:
1. Group mobile campaigns separately. While they are both part of marketing, mobile paid search performs differently from online search campaigns, and you?ll often want to adjust your strategies accordingly and separately. In other words, what works for one does not always work for the other, and you will be far better off using your resources for customized campaigns for the both, not trying to entwine the campaigns. ]]>Mobile paid search
The following is the five things you should know about mobile paid searches:
1. Group mobile campaigns separately. While they are both part of marketing, mobile paid search performs differently from online search campaigns, and you?ll often want to adjust your strategies accordingly and separately. In other words, what works for one does not always work for the other, and you will be far better off using your resources for customized campaigns for the both, not trying to entwine the campaigns. ]]>
do you see as your key business issues at the present time?
·Where do you see the business going over the next few years?
When you meet the business owner, particularly one who has set up their own business from scratch, they will want to talk and talk. These people are self-centred egotistical entrepreneurs who have created something from nothing. They love to talk about it; I repeat, let them! You'll find out as much as you need believe me. At some stage polite people will ask about you and what you do. Don't miss the opportunity to tell them not only what you are but also how your existing clients and customers benefit from your services. Sell yourself first, services second.
If you're an accountant or solicitor that's fine, says so. But try this. "What I am is an accountant (or solicitor) but what I do is help my clients grow their business (or, what I do is help my clients sue people!).
3. Their Relationship With Their Existing Advisors or Suppliers
Now we are building to the big moment. You've found out about them, you ascertain it's your market and they know what you do. Only start to ask these series of questions if you feel you have really built rapport
"So Joe, who do you use for your advisors/ suppliers at the moment?"
The moment of truth has arrived.
Generally we're not great listeners but now is the moment for you to give it your all. Use both ears and both eyes. Watch and listen to the answer. People can lie with words but rarely with body language and tone of voice. Depending on the way they answer will help you establish whether there is an opportunity.
"My solicitor is fantastic, she’s so creative and is always so reliable".
"My accountant is okay, I don't really understand what he does, but then I’ve had nothing to compare him against."
4. Making the Next Move
Even though your aerial’s on and your radar is whirling round, keep your powder dry. I know it's hard but try to go back to the small talk.
Networking is normally done at a very special time; time normally spent with your social partner your children your friends and family. Even if you have got none of these you're stealing it from your self. Don’t waste it.
"You remember, Joe, about 10 minutes ago you said you weren't sure what your accountant actually did. How would you feel if I gave you a ring next week to find out more about your business and to explore ideas?”
Surely this is the whole reason for your being at an event? You know when you have built rapport so make your networking time effective.
Article Source: http://www.articles-galore.com
Kintish specialise in training professional individuals, companies and corporations in generating business leads via seminars, in house work groups and major events. Will Kintish has provided learning to some of the biggest names in UK finance and is in great demand as a speaker at business events.
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