Facebook narrowly avoids dip below starting price in mixed first day of IPO
Social network giant ends day at $38.23, up just 0.61% from its starting price after share sale got off to a messy start The Times Square news ticker displays a headline about the newly debuted Facebook stock price at the end of the trading day.

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Recalls this week: Trampolines, unsafe crib tents
Children's trampolines with a dangerous defect and a line of crib tents that have already proved deadly for one child are among this week's recalled products.

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Daptiv Demonstrates Latest SaaS-Based PPM Innovations at the Gartner PPM & IT Governance Summit
Daptiv is also sponsoring the three-day event, which brings together hundreds of the top program and portfolio management executives.

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Fed's Tarullo emerges as banks' key federal foe on regulating risk
18 on the impact of the Volcker Rule on markets and the economy. Daniel Tarullo , the Federal Reserve's point man on overhauling the financial system , has emerged as the most powerful figure wrestling with the nation's biggest banks to make them take fewer risks that could endanger the economy.

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EU recession part 2 would take down MENA economies too
Middle East and North Africa region would be affected in numerous ways if the Euro zone slips into recession again One of the downsides of a globalised economy is that a crisis in one country would affect the entire world with effects varying across different regions, according to Frost & Sullivan.

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Wealth management: Private pursuits
"STRATEGICALLY, I THINK in terms of millionaires and billionaires," says JA1 4rg Zeltner, the head of wealth management at UBS, a Swiss bank.

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Play taps for Rajat
Ex-Goldman Sachs director Rajat Gupta lost his bid to get three key wiretaps tossed as evidence in his upcoming insider-trading trial.

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Crib Tents Sold At Bed, Bath And Beyond Recalled
A The U.S. Consumer Product Safety Commission is recalling crib tents and play yard tents made by Tots in Mind, Inc.

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Notable ETF Inflow Detected - SSO, ABT, ANF, ACN
Looking today at week-over-week shares outstanding changes among the universe of ETFs covered at ETF Channel , one standout is the Proshares Ultra S&P500 where we have detected an approximate $54.3 million dollar inflow - that's a 4.6% increase week over week in outstanding units .

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What happens when you are too busy to go to the toilet
A colleague recently interviewed a man who claimed he was 'too busy to go the toilet'. What does he do? Is he the president of the US, a leading scientist, or Claire Danes' character in Homeland , perhaps? Is the future happiness of the human race in his hands? Actually, he works in strategy at an advertising agency.

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Facebook investors boost stock
In this Feb. 29, 2012 file photo, a graphic display of a Facebook network is shown at a Facebook event for marketing professionals in New York, where the social networking giant demonstrated new advertising opportunities as a prelude to its initial public offering of stock.

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Obama warns against political disruption in Yemen
President Barack Obama has issued an executive order allowing sanctions to be levied against individuals and entities who seek to undermine the political transition in Yemen.

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that pertain to your industry. Find a twist on an idea that's proven successful and send it on to the program director. One of my client's class was rejected at The Learning Annex, but once we changed the title and created bullet points in the format of the catalog it got accepted at all the Learning Annex's nationwide--the very next day. It was the same information, just packaged differently to suit the marketplace.

3. Teach your class.

Once you've secured your class make sure it's information that's fascinating and fresh. Create interactive activities and encourage participation as people learn best when they're actually doing or speaking. Use examples from your own experience, readings, insights, professional and family life. The specifics are what make your subject pop. For example, in the first Learning Annex Class I taught called, *Get on the Fast-Track to Fame* about how to ramp up your publicity campaign quickly, I discussed the 4 Ps--Plan, Prepare, Practice, and Promote which are the foundation of a good publicity plan. For each P I gave an example of how I helped clients develop and implement a marketing plan, then get media placements (get interviewed in print and broadcast) that resulted in a dramatic increase in their business--including doubling and tripling book and product sales.

4. Promote your products and services seamlessly.

Just like when I media coach people I recommend that you have success stories that pertain to your topic and help you make a point interwoven with your facts and information. Lots of times people don't really understand what it is you do--or that you're available for consulting or coaching. By giving examples of how you've helped your clients and customers people automatically *get it*. At the end of the class if no one asks about your services say, *One of the questions people frequently ask is, how can they work with me one on one or with their team?* Then answer it so people know exactly how they can hire you and what their next steps are.

5. Secure testimonials.

Have participants fill out evaluations so you'll know what worked and what didn't. You'll quickly be able to improve your class and understand what matters most to your prospective clients. You'll also be able to see where you can assist them better through your consulting and coaching. You can also use those testimonials on your website and on the phone to get new clients. Happy customers and referrals are the best way to get business.

Copyright (c) 2006 by Susan Harrow. All rights reserved.

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