Green over Grey Unveils Gigantic Living Paintings at Edmonton International Airport
The first passengers arriving into Edmonton, Canada were greeted by a breath of fresh air produced by the largest Living Wall inside any airport terminal in the world.
It's National Small Business Week in America (May 20-May 26, 2012)...Does Your Company Know About Some Advertising Math That Can Help Them Make A Lot More Money?
This is about some business math that actually lets you quantify the relationship between advertising and sales. The math is called "The Barrows Popularity Factor." Businesses can use the math to help them make a lot more money.
Prompt Proofing Blog Post: Writing Tips - Be Active!
As usual, on the third week of each month, we offer tips for effective business writing. This month our advice is - be active!
Frontline Improves Licensing for NetDecoder and Serialtest Async Protocol Analyzers
Frontline annouces simplified licensing for NetDecoder and Serialtest Async analyzers and will no longer charge for software updates on these products. Owners of RS-232 ComProber II, RS-422/485 ComProbe or CC-Link ComProbe can now install on any PC.
Danuser Wobble Auger - 800-733-0275 - Made in the USA
Hamilton Equipment - 800-733-0275 - is proud to introduce the new Danuser Wobble Auger, in addition to the full line of stocking Danuser wholegoods and parts.
Dangerous Brand Names: Posing a Threat to You and Your Family?
It's what you didn't know about the big brand names and children's shampoo products. It's also what they don't want you to know about the "green" detergents you wash your clothes with. "Green" with what?
Stratos Jet Charters Can Take You to the 2012 Summer Games in London in Luxury and Convenience
The 2012 Olympic Summer Games is being held in London, England beginning on July 27th. Like the athletic events, venues and ceremonies in Beijing for the 2008 Games, the 2012 Games promise to be historic in every sense of the word.
Ohio's Only Life-Size Wax Museum Celebrates 25 Years with 25-Cent Tours
BibleWalk, Ohio's only life-size wax museum, celebrates 25th anniversary with 25-cent tours.
Center Parcs Plants 52,000 British Bluebells at Sherwood Forest
52,000 bluebells were delivered to Sherwood Forest this week which are being planted along the entrance drive. Since 8th May, Center Parcs Conservation Rangers have been planting the bluebells for guest to see as they arrive and leave.
David Cerami, CKBR Honored With Big50 Award
Owner of HomeTech Renovations & Let's Face It receives award for high standards in remodeling.
Redefining Childhood Presentation at Playcon to Focus on Kids' Play Research
Dr. Renee Weber, The Marketing Store, shares new research on kids' activities Friday, May 18, at 9:30 am.
New York Construction Accident Lawyer from The Perecman Firm Reflects on the Dangerous Work Environment for Ironworkers as Union Recruits Apprentices
New York construction accident lawyer David Perecman comments on the dangers of being an ironworker following a recent effort by Metallic Lathers Local 46 to hire apprentices.
Oregon Driver Arrested On Suspicion of Being Drunk Had Kids in the Car
Did you know that penalties for drunk driving are augmented if you are arrested with kids in the car? One Oregon man found out the hard way.
Space Age Alcohol Detection System Funded in 2012 Transportation Bill
Have you heard of DADSS? It could be the first alcohol detection technology included as a standard feature on American automobiles.
Commercial Truck Fleets Developing Distracted Driving Policies
The FMCSA's new regulations that ban commercial motor vehicle drivers from using handheld cell phones has forced many businesses with commercial drivers to change their communication policies.


you'll want to use your direct mailings (and all other forms of self-marketing) to do one thing:

Drive your prospect to your web site where not only can they get to know you, but they can also sign up for your...

FREE ezine!

Once you get enough people signed up for your ezine, you can scale back on the direct mailings (or if you wish, cease them altogether).

Your free ezine is your #2 most important self-marketing tool. Now you can market to an interested audience cheaply and easily!

Savvy online marketers know that the ezine is the world's most effective tool for converting leads. Some individuals and online businesses have made MILLIONS exploiting the power of the ezine to build relationships and convert leads!

So whatever you do...direct mail, public speaking,
articles, whatever...make one thing your goal always:

Get your prospect to your web site so they can sign up for your free ezine!

So, how do you do that without twisting arms?

Well, with bribery of course :)

The "power tool" for getting people's names and addresses has always been "something free." In lead-generation, which is what consultants must do to get clients, a free consultation, free information, or some other enticement is used.

Direct marketers know that the MOST effective free offer involves the solving of a "key pain" of the prospect.

For instance, as a copywriter for software companies, I know that marketing directors are "in pain" over ROI (return on investment). So I might entitle my free ezine the "Software ROI Generator."

Now that's a compelling title for a free ezine that
promises to solve a software marketer's problems... but these days, with so much information available, it's no longer enough just to have a great ezine title.

What works now is to offer something EXTRA for signing up, such as a free instant download of a free report...with yet another promise to solve a pain.

For the software marketing director who signs up for my free ezine, I might offer a free instant download of the report: "The 7 Hidden Revenue Sources Within Your Database That You Can Tap NOW for Instant Profit."

You see...once again I prod at the "pain"...the constant concern over ROI.

What's a hot button for your audience? If you don't know, call them and find out! Most business people are happy to talk with a who is doing earnest research to find out what their target market's problems are.

Our job, after all, is to solve problems. That's how
virtually EVERYBODY gets paid!

Here are some more consultant articles...